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Assesment of Capilary Avtion

Client: Leading financial data provider
Project: B2B quantitative survey of OTC traders, brokers and data‐procurement teams
Field Dates: February 10 – March 7, 2025
Sample: 250 completed interviews

Background & Objectives

The client wanted a clear read on how OTC-markets professionals source and use real-time pricing data. Their key goals were to:
  • Profile the decision-makers (traders, brokers, market-data procurement leads)
  • Understand channel preferences (vendor platforms, in-house terminals, API feeds)
  • Benchmark satisfaction and identify unmet feature needs

Quality Control & Verification

  • Digital fingerprinting: blocked repeat or bot-like behavior
  • Red-herring questions: injected 2 improbable statements to detect satisficing
  • Speed checks: flagged completions under 6 minutes for second-round review
  • Manual QC: 100% of flagged cases phone-verified, yielding a 4.8% removal rate

Audience Profiling

Using our proprietary panel and industry directories, we defined the target population:
  • Firmographics: Banks, broker-dealers, trading firms, asset managers with OTC desks
  • Titles/Functions: Trader, Head of Market Data, Procurement Manager, Data Analyst
  • Screening criteria:
    • Minimum 3 years experience on OTC desks
    • Regular use of at least one pricing platform
    • Decision-making authority over data-service contracts
  • Titles/Functions: Trader, Head of Market Data, Procurement Manager, Data Analyst

Results and Analytics

Conclusion

By combining deep professional profiling with rigorous QC and a multichannel outreach strategy, we delivered high-quality insights on budget and time. Let me know if you’d like to:
  • See a second case study (e.g., market-data procurement survey in Asia)
  • Adjust any metrics or storytelling tone
  • Dive into any section in more depth