Home - Wolf Insights
Let's Talk
Join our Panel
<- Back
Uncategoried

Cybersecurity Awareness Audit

Client: Enterprise Cybersecurity Platform
Project: B2B survey on security awareness
Field Dates: March 10 – March 24, 2025
Sample: 300 completed interviews

Background & Objectives
The client wanted a pulse check on cybersecurity policy adoption and awareness. Their goals were to:

  • Benchmark awareness by department size

  • Identify companies without formal protocols

  • Understand pain points around compliance

Audience Profiling
We targeted IT Heads, InfoSec Leads, and CIOs across financial services, SaaS, and healthcare firms with 250+ employees.
Respondents needed to:

  • Oversee security compliance or training

  • Evaluate security vendors in the past 12 months

Core Insights

  • 27% of companies lacked a formal cybersecurity policy

  • Finance departments showed the highest awareness scores

  • Training frequency directly correlated with awareness levels

  • Compliance fatigue was a top concern among IT heads

  • Decision-makers valued vendor-provided compliance toolkits

Results and Analytics

Conclusion
The study revealed a large “moderately aware” segment ripe for product-led outreach. The client launched a 3-month campaign targeting this group, boosting demo requests by 22%.