Aysha brings over 6 years of hands-on experience in the market research industry and currently leads our North America operations with precision, energy, and a client-first mindset. With a Master’s degree in English, she blends clear communication with sharp analytical skills — making her a natural fit for both project leadership and client engagement.
Since starting her journey in 2016, Aysha has worked across survey programming, data analysis, and full-service project management. Her expertise lies in delivering end-to-end support, ensuring projects stay on track, insights stay accurate, and clients stay informed at every step.
Having collaborated with a range of global clients and research firms, Aysha is known for her strategic thinking, responsiveness, and ability to translate complex data into meaningful stories.
When she’s not managing timelines and deliverables, Aysha stays active and energized through gym workouts, dancing, and playing badminton. Her passion for learning and her openness to new challenges make her a true asset to both the team and our clients.